add_filter( 'wc_add_to_cart_message', 'tb_custom_add_to_cart_product_message', 10, 2 );
function tb_custom_add_to_cart_product_message( $message, $product_id ) {
$message = sprintf(esc_html__('Вы выбрали "%s"'), get_the_title( $product_id ) );
return $message;
}